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52 BRAVIA™ XBR® LCD Flat Panel HDTV

52 BRAVIA™ XBR® LCD Flat Panel HDTV




$6,799.99


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"Combining remarkable High-Definition 1080p picture quality with cutting-edge resolution, the KDL-52XBR3 LCD flat-panel brings the ultimate entertainment experience into your home."

"In addition to a stunning picture, the gorgeous glossy-black finish of the KDL-52XBR3 makes it an impressive centerpiece to any entertainment center. Featuring the BRAVIA Engine™ and a full High-Definition native LCD panel resolution, you'll see and hear details you never knew existed. Full HD 1080 There are a lot of ways to define high-definition but Sony BRAVIA Full HD means you’re getting the best resolution that high-definition has to offer consumers. With Sony BRAVIA XBR HDTVs, Full HD 1080 means 1920 x 1080 pixels and 1080p video inputs. Your lifestyle demands the best in high-definition and with BRAVIA Full HD 1080 products you get it. 1920x1080 Panel Resolution When it comes to high-definition TV the pinnacle of performance is achieved by using 1920 x 1080 display panels. And BRAVIA XBR®-Series televisions have them. Full HD 1920 x 1080 panel resolution with over 2 million pixels (more than twice that of 720p HDTV) is exactly what you need to reproduce the 1080p content that can be delivered by our cutting edge 1080p Blu-ray disc™ player. And working with BRAVIA Engine™ PRO everything from standard definition and high definition is upconverted to 1080p for a picture so real it’s like you’re actually there. BRAVIA Engine™ PRO Full Digital Video Processor Sony improved on the great benefits of the BRAVIA Engine™ by adding a picture quality enhancement circuit called Digital Reality Creation Multi-function v2.5. DRC-MFv2.5 now has the added ability to process interlace and progressive video signals and because it has twice the processing power of previous DRC-MF circuits, it can do its processing and output them to 1080p. (Native 1080p input signals are not processed through DRC-MFv2.5.) Add to this the crisp details, outstanding contrast, eye popping colors, and dramatically reduced digital artifacts that DRC-MF circuitry is known for. And the best part of all is that DRC-MFv2.5 is user adjustable according to the video source. All of this helps define the reason why people want Sony TVs to begin with-unparalleled picture quality. "





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